For most of us, there’s no question that starting a blog is a daunting task. If you’re not very technically savvy, WordPress is pretty simple to use, but there’s still plenty of information to digest.
New bloggers make common mistakes such as not setting up their blog with “pretty permalinks” which can hurt their traffic and require changes later on.
Some learn a little bit about search engine optimization and incorrectly assuming that Meta Tags actually do anything while negating the importance of things that do matter such as Title Tags or internal linking. Even meta descriptions which are commonly discussed, do not factor into Google’s algorithm. Instead, they do show up under search results, but they have no actual influence.
One of the first issues for new bloggers is that it doesn’t take long before you start to become somewhat obsessed with traffic. After all, if you’re going to take the time to write carefully crafted and thoughtful posts, you probably want someone to actually read it. I know many bloggers that admit to checking their stats several times per day to the point that it’s a distraction.
Tip: If you have 4 different widgets, or code installed to monitor your blog stats, it’s too many, it’s a sign you’re obsessed. It’s also a potential threat, as it can slow your site down.
Often, it doesn’t take long before you figure out that no one is really even reading your blog. Depressing, huh? It’s hard to say, but even from the ‘hits’ that you’re getting, probably on a small percentage actually read your post itself.
When I first started blogging three years ago, I went through many of these experiences.
What did I do?
At the time, I read all of the then common blogging tips such as adding my blog to directories, RSS submission sites, getting a few free low-quality links, trading blog roll links, and trying in vain to promote articles with social media. To be honest, most of these things are fine to do, but they usually end up being pretty low-yield in terms of promoting your blog.
After all of this trial and error, I can tell you a few things that did actually work.
To start off with, you have to take a step back and gain perspective. What’s the secret of those so-called A-list bloggers that seem to generate so much traffic and readership?
1. Patience – Yes, patience. If you look at many of the A-list bloggers like Darren Rowse, Chris Brogran, or others you will read about how they spent a year just building content for their site. If you can’t figure out why you’re not getting traffic, you have to keep things in perspective. Successful blogs will build up loyal readers as well as generate enormous traffic through social media and search engines. A new blog on a new domain, will not be strong enough to generate very much search engine traffic.
2. More patience - At the risk of sounding pedantic or repetitive, you have to appreciate that a typical blog will not generate steady search engine traffic until you have about 200 original posts. Even if you write a post nearly every day, that could take you a year to get to the point where your blog generates steady traffic. What’s more is that it can take 2-6 months to get through Google’s Sandbox effect where your domain has enough trust to rank for more competitive search phrases.
3. Domain authority – Just take a glance at the domains of Chris Brogan or Darren Rowse for a second. With Chris Brogan, you will see that his home page has a PageRank of 6. He has over half a million backlinks and 16,000 indexed pages by Yahoo Site Explorer while his archives date back to 2004. For Darren Rowse, he has nearly 50,000 indexed pages, over 800,000 backlinks, and a home page PageRank also of six. Darren’s domain also dates back to a 2004 registration.
2. More patience
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